Overview
I really love some of Hook's web work. Some good looking stuff. They also have some awesome 3D skills, which just adds some extra savory flavor to all their stuff.
Project Name:
Hook
URL:
http://www.byhook.com
Artist/Creator:
Aaron Schwartz & Michael Watts
Country:
USA
Tags:
Portfolio
Web
ISO50
Design
3D
Aaron Schwartz & Michael Watts
http://www.byhook.com Biography
Aaron:
Hook was co-founded by Michael Watts and myself, Aaron Schwartz. We were both 24 at the time. Michael has always had an interest in the technologies behind digital art and found himself involved in the design world by default. I studied Industrial Design in college and after a few years of work, discovered that I'm more attracted to the art of picture making than product designing.
Where do you work? What do you do there?
Michael:
We're based in Ann Arbor, Michigan. We develop commercial art through illustration, visualization, interactive, motion, animation and visual effects.
How long have you been in this field?
Aaron:
Michael has been involved with the commercial art industry for 7 years. I've been at it professionally for 4. While we've worked together in the past, it wasn't until February of 2007 that we officially established Hook.
What role did (are) you play(ing) in the project?
Michael:
We try not to define our roles too specifically since the majority of our work is accomplished collaboratively. If cornered, I'd say Aaron is more visually inclined and I'm more comfortable with highly technical aspects.
What was (is) your inspiration for this project?
None given.
What is in your equipment/gear setup?
PCs for most applications. A few Macs because they're pretty.
Adobe Creative Suite / Production Suite, Lightwave, Modo, XSI
What are some websites you visit daily?
http://ffffound.com
http://www.facebook.com
http://www.engadget.com
http://www.cgsociety.org
Who's work do you most enjoy?
Scott Hanson, Peter Dresslar, The Mill, Digital Kitchen
What advice can you share to people just getting into this field?
Sophistication is the key to being fancy.
Any other comments?
None given.
A few links that inspired
Hook:
